Jackson Chance x Dan Ahearn Racing

Core framing: this is not a foundation expense trying to break even.

The racing sponsorship is a private gift to the racing team. Jackson Chance receives the unused advertising value for free. The campaign should measure upside, not justify the sponsorship. Optional costs can be tracked, but the baseline win condition is awareness plus any additional action.

Dashboard from the current slider settings

These values update as you move the sliders in the forecast tab.

Foundation sponsorship cost: $0

Modeled mission upside$0Direct donations + auction + sponsor leads + approved prize round, after foundation-paid costs.

Direct donor funnel0Estimated people who scan and complete a direct gift.

Monthly parking passes0Modeled net divided by the editable parking-pass unit.

Goal progress0%Percent of the editable organization goal.

What is happening

The plan in plain language.

1. A private sponsor helps the teamA private sponsor supports Danny and Joe's racing team, creating an opportunity to turn unused visibility into mission awareness.

2. Empty ad space becomes mission spaceInstead of using the space for a personal logo, the available stock-car visibility is offered to Jackson Chance.

3. Cars create attentionFans, families, sponsors, and event visitors see the decals and QR code.

4. People get a clear actionScan, donate, enter an approved prize round, bid on a donated experience, or introduce a sponsor.

5. The mission gets fundedMoney helps families with babies in the NICU avoid the financial burden of parking.

6. Racing team gains energyThe team gets a stronger story, more community connection, and potential sponsor interest.

Everybody-win logic

The private sponsor wins because the gift supports the racing team while creating meaning beyond a blank sponsorship space.

Jackson Chance wins because it receives free visibility, donated auction inventory, possible donations, and new sponsor conversations.

The racing team wins because the sponsorship still supports the cars and adds a powerful cause story that can attract goodwill.

The crowd wins because they get a fun, emotional, public way to participate.

NICU families win because even a small amount of new money can become parking relief.

Key principle

Any action is incremental. The sponsorship exists even without Jackson Chance. Therefore the foundation is not betting $15,000. It is receiving a donated platform.

Optional expenses still need discipline. If the foundation pays for decals, signage, legal review, or processing, those cash costs should be tracked separately from the private racing sponsorship.

Tasks by department

Updates to come.

Shared task workspace

Updates to come.

The embedded task section is being simplified here. Use the dedicated department task workspace for live shared task tracking, Mongo-backed saving, document uploads, and approvals.

Open department tasks

Slideable costs and forecasts

Move the sliders. The dashboard, bars, and scenario math update instantly. Values save in this browser.

Forecast controls

Reach and direct donation funnel

Approved prize-round model

Auction and sponsor introductions

Foundation-paid costs only

Mission units and goal

Modeled revenue by channel

Bars show net contribution by channel. The $15,000 private racing sponsorship is intentionally not subtracted because it is not a Jackson Chance cost.

0Total modeled people/reach

0Estimated scans

$0Direct gifts after fees

$0Prize-round mission net, pending approval

Scenario table

Compare a humble pilot, the current slider model, and the big stretch thought experiment.

Scenario	Assumption	Estimated gross action	Why it matters

Cash-cost separation

This is the accounting logic that protects the real story.

Item	How to treat it	Foundation cash impact	Notes
Private racing sponsorship	Private gift to the racing team	$0 cost to Jackson Chance	Do not subtract it from foundation fundraising results.
Two prime stock-car decal spaces	Donated exposure to Jackson Chance	$0 unless foundation pays production	The space exists because the racing team has already received private sponsorship support.
VIP stock-car experiences	Donated auction inventory	$0 cost if team donates them	Auction proceeds become upside.
Car displays at events	Donated promotional access	$0 core asset cost	Still confirm permits, insurance, staffing, towing, parking, and event permission.
Decals / QR / signage / legal review	Optional hard costs	$0	Only subtract what Jackson Chance actually pays.

The $10 Parking Pass Prize Round concept

Your whiteboard idea: small entry, live excitement, public winner moment, charity keeps most of the round.

Needs legal + processor approval

What you are seeing

This is not just a raffle. It is a crowd-energy mechanic. A fan gives $10 or enters a $10 approved prize round. Somewhere between the 40th and 60th entry, the round closes. A winner moment appears on screen. Someone in the crowd reacts. People nearby ask what happened. The QR code becomes a story instead of a sticker.

The practical effect is a flywheel: winner excitement -> crowd curiosity -> more scans -> more mission funding -> another winner moment.

Compliance-friendly adjustment: the safer structure is likely not "the next scanner wins." The safer version is that all eligible entries in that round are included, the round closes under approved rules, and a winner is selected by the licensed drawing method.

Why it feels generous: at a 20% payout, the winner still gets a real prize, while Jackson Chance keeps roughly 80% before processing and operating costs.

Live winner-screen builder

Winner name / section Round theme

Parking Pass Prize Round

WINNER

$100

50 fans just helped fund NICU parking relief.

Round math examples

Using $10 entries and 20% winner payout.

Suggested public wording

Direct donation lane: "Scan to help Jackson Chance provide parking relief for NICU families. Any amount helps parents be with their baby."

Prize-round lane, only if approved: "Enter the Parking Pass Prize Round. $10 entry. One winner receives 20% of the round. The remaining proceeds support Jackson Chance Foundation's mission to help NICU families with parking."

Winner moment: "Tonight's crowd just helped fund NICU parking relief. One fan wins. Every entry moved the mission."

Do not skip this

Confirm whether the mechanic is a raffle or other regulated game of chance.
Get the correct municipal or county license for the key location where winners are determined.
Confirm whether mobile/online entries are allowed under the license.
Use a payment processor that approves this exact use case.
Do not market prize entries as tax-deductible donations unless counsel/accounting approves the language.
Keep separate records for prize-round receipts, prizes, fees, and net proceeds.

Exposure and event ladder

User-provided working assumptions. Verify before using externally.

Opportunity	Current assumption	Status	Activation idea
Grundy County Speedway - Morris, IL	Two races per week, 20-week season, often sold out at about 3,700 fans. Planning math: about 140,000 gross impressions and about 75,000 unique eyes.	Near-term	Two Jackson Chance decals, QR cards, track-table pilot, public announcements, winner-screen/prize-round pilot only if licensed.
Raceway / Morris annual visitors	Planning assumption: about 75,000 visitors over the year.	Proposed	Car display, volunteer table, QR signage, donor capture, social content.
NASCAR Chicago / Loop-type opportunity	Planning assumption: about 75,000 visitors over a weekend. Treat as future/uncertain until dates and permissions are real.	Future / uncertain	Static display, sponsor introductions, QR signage, partner booth, content capture.
Chicago Air and Water Show	Planning assumption: up to 1.5 million visitors over a weekend.	Requires approval	World-class awareness play. Needs event permission, placement plan, staffing, insurance, and crowd-safe setup.
Taste of Chicago	Planning assumption: about 100,000 visitors per day.	Requires approval	Family-friendly stock-car display, QR donation prompt, toy-car preorder/test, sponsor conversations.
Blackhawks-related future ideas	Zamboni decal, ice-crew shovel decals, intermission perks, or other in-arena activations are not approved yet.	No green light yet	Treat separately with formal approval, brand review, and compliance. Never promise until authorized.
Toy stock cars with Jackson Chance QR	Future product idea to put the mission into the hands of families and kids.	Future / needs review	Licensing, production cost, QR durability, child-safety standards, logo approvals, sponsor underwriting.

Event display checklist

Who owns event permission?
Can the car be parked safely and visibly?
Can volunteers stand by the QR code?
Is the QR code readable from 6 feet, 15 feet, and 30 feet?
Is there a backup printed URL?
Is the mission sentence clear in under 5 seconds?
Is there a photo/social plan?
Are insurance, towing, fuel, and security handled?

Mission sentence for signs

Scan to help NICU families park for free while their baby receives care.

Simple beats clever. People should understand the cause before they understand the campaign mechanics.

Auction and donated experiences

The VIP experiences are not costs if Danny and the racing team donate them. They become auction inventory.

Package ideas for the Ping Pong Ball Auction

Item	Donated by	What buyer gets
VIP stock-car night	Racing team	Track entry, meet the drivers/team, photos with the Jackson Chance cars, behind-the-scenes garage time.
Family race-night experience	Racing team + sponsor	Family-friendly version with safe access, photo package, and mission story.
Stock-car event appearance	Racing team	Car display at a sponsor or donor event, subject to location, insurance, schedule, and transport.
Mini sponsor experience	Private sponsor + racing team	Small-business sponsor intro, social photo, and thank-you recognition, if approved by Jackson Chance.

Auction copy draft

Jackson Chance Racing VIP Experience

A one-of-a-kind race-night experience donated through the Jackson Chance x Dan Ahearn Racing crossover. The winning bidder gets behind-the-scenes access to the stock cars carrying Jackson Chance decals, photo opportunities, and a chance to experience the mission in motion. Proceeds support Jackson Chance Foundation's work helping NICU families with parking.

Confirm before publishing: guest count, age rules, date flexibility, weather policy, safety boundaries, driver availability, insurance, and whether any Blackhawks-related perks are actually approved.

Decal selection workspace

The decal has to do two jobs: look legitimate on a race car and make the QR action obvious.

Help select the decals

Use the link below to review the logo/decal options and rank them. The goal is not just the prettiest logo. The goal is the clearest mission mark from distance, the strongest QR placement, and a look that feels worthy of the Jackson Chance name.

Click here to order your list

External working link for decal voting: http://jcfdar.org/logos.html

Decal decision criteria

Readable from track distance and in social photos.
QR code is large, high contrast, and has a short backup URL nearby.
Mission line is clear: "NICU parking relief" or similar.
Jackson Chance brand rules are followed.
Placement is on both cars in high-value decal space.
Design still works if dirty, moving, or photographed at night.

Suggested decal hierarchy

Largest elementJackson Chance logo or name.

Second elementShort mission line: "Parking relief for NICU families."

Third elementQR code with "Scan to help families park free."

Fourth elementBackup URL or campaign short link for people who cannot scan.

Steps to take now

Checkboxes save in this browser. Add names and dates in the notes tab.

Immediate next steps

Things to figure out

30-60-90 day path

Simple sequence to avoid overbuilding before approvals.

First 30 days: lock the basics

Written approval to use official Jackson Chance logos.
Written racing-team note on donated decal space and experiences.
Pick decal design and QR destination.
Build tracking links.
Run donate-only QR test before prize-round complexity.

Days 31-60: pilot action

Install decals.
Test table/signage at a race night.
Measure scans, gifts, emails, and sponsor conversations.
Package the first VIP auction item.
Begin legal review for prize-round version.

Days 61-90: scale what works

Use pilot metrics to approach sponsors.
Add public-event appearances only where approved.
Deploy winner-screen mechanic if licensed.
Build content recap for Jackson Chance and the racing team.
Prepare next sponsorship ask.

Working notes, whiteboard, and sources

Keep building here. Notes save locally in this browser.

Your whiteboard concept

Whiteboard sketch of the 10 dollar donation prize round concept

Embedded from the brainstorm photo in this conversation.

Notes pad

This saves to your browser only. Use Export JSON in the model tab to save a backup.

Open questions

Who signs final approval for Jackson Chance logo use on the cars?
Who owns the QR landing page and donation tracking?
Who pays any actual hard costs: private sponsor, racing team, outside sponsor, or foundation?
Can the racing team donate specific VIP experiences in writing?
Which locations can host car displays?
Can a prize round be legally licensed at the track or event?
Where is the "key location" where winners are determined?
What payment processor can support the approved mechanics?
What language should be used for tax receipts and prize entries?
What sponsor categories are allowed or not allowed by Jackson Chance?

Sources and caution notes

This plan is not legal, tax, accounting, or licensing advice. It is a working planning tool. Raffle/prize mechanics should be reviewed by Jackson Chance leadership, counsel, accountant, local licensing authority, and payment processor before launch.

Jackson Chance mission page - mission and hospital parking support background.
Jackson Chance: Why Parking Matters - parking costs, $10 one-day pass, $300 one-month pass, and $3,600 one-year pass references.
Illinois Raffles and Poker Runs Act, Sec. 1 - raffle definition and key location definition.
Illinois Raffles and Poker Runs Act, Sec. 2 - local licensing framework and eligibility.
IRS Publication 526 - raffle/lottery/game-of-chance payments are not deductible charitable contributions.
Stripe Prohibited and Restricted Businesses and Stripe Services Agreement - games of chance, entry fees promising prizes, and preapproval issues.